UNIT 30 - Advertisement TECHNIQUES

ADVERTISEMENT STRUCTURE:  Overt

PRODUCT: Go Compare

AUDIENCE: Both genders, All races, ages: 20+

SC: B2-C

In this overt advertisement the product / service being shown to the viewers very clearly. This can be done in many ways and within this advert is done via a fat opera man singing and yelling “GO COMPARE”. It is getting to the audiences head and makes them remember the service when they hear the song. This is an effective way of making people remember the name of your company and this will bring more attention to it.

This is aimed at mainly adults as car insurance is highly important as well as highly priced so customers need to know where they can fins the bets deal. This advert ensured people know what website to go to and what to do as the iconic face of Go compare is the fat man singing. When people see him they will immediately think of the service.

ADVERTISEMENT STRUCTURE: Emotional Respone

PRODUCT: Holvis

AUDIENCE: All races (mainly white), both genders, age: 22-50

SC: B2-C

Holvis has been an essential brand of bread, which has been used for many years in Britain. By showing young boy go through various events which Britain had gone through for example the War and the Suffragette movement. It  creates memories of what the country has gone through and how life has changed. This will get the audience thinking and feeling emotion as these times were not only memorable but also life changing for many of us today.

The brand is setting the image that Holvis bread has been with us for so long showing that it is extremely reliable and is better than all other brands of bread as it has helped feed families etc. Furthermore the advert has a quick sort of montage as it is fast-forwarding time as the boy is running showing the different famous events. This advert depicts its 122 year anniversary of being made. This will get people buying it as the company are celebrating their success.

ADVERTISEMENT STRUCTURE: Celebrity endorsement

PRODUCT: Neo ramge of adidas (Justin Bieber)

AUDIENCE: Both genders, all races, age: 15-19

SC: B2-C1

By using a celebrity of a high caliber such as Justin Bieber fans will see the talented and attractive icon wearing this specific brand of item of clothing therefore they’ll want to buy the same clothing this icon is wearing. So using celebrities to model for clothing will lead and bring other audiences to the product.