UNIT 30 - Advertisement STYLES

ADVERTISEMENT STRUCTURE : Humor

PRODUCT: Extra Chewing Gum ad

AUDIENCE: Primarily men, then women, any race, age: 19-25

SC: A1-E (all)

In this advert, which is advertising the chewing gum ‘Extra’, it starts off with an attractive man who has brought an attractive woman home, most likely from a date. The advert then shows an animation of a talking pizza that is trying to seduce the man into eating it. The man is resisting from the pizza indicating that he doesn’t want bad breath in front of his “date”. He takes a pack of Extra gum out and has one. The pizza box closes shutting the seducing pizza in, the man then goes to sit with his date and Is smiling. This is a very funny way of getting the message across that by having this brand of chewing gum you can kick out all the smells of food such as (in this advert) pizza etc. hence why it is a humorous advert.

The man is seen and represented trying to impress the woman, as he does not want to have bad breath. It has a very stereotypical effect, as usually men are usually the ones who try to impress women. This reaches out to men as most men (not all) would want to be seen as attractive to their partner. This advert brings a stereotypical image as it relates to the idea of men wanting the figure that is a woman.

The advert is effective however as seeing a pizza trying to seduce a man and the man having to tell the pizza to stop and go away is not something the usual advert has so this would make the advert in effect very unique and very memorable. By making the advert humorous it engages the audience and also makes them want to buy the chewing gum as two attractive people were used within it. People would see the gum advert and realise that having bad breath is a really negative thing henceforth they will most likely or probably go and start buying more of it.

ADVERTISEMENT STRUCTURE:  Surreal

PRODUCT: Oasis (rubberduckzilla)

AUDIENCE:  Both genders, any race, age: 13-19

SC: C1-E

In this surreal advert we see two Korean girls who are friends who are drinking the drink Oasis and smiling showing that Oasis makes them happy. They are also reading a comic about a rubber duck who hates water. One of the girls dad then walks in angry saying “the only thing we drink in this house is water” as he takes the drink and says “there are no such thing as giant rubber ducks who hate water” as he says that giant rubber duck is seen at the window of the girls house and the girls shout “rubberduckzilla!”. The giant duck then causes destruction everywhere and helps out the two girls who are drinking Oasis and they are away from the angered father. This advert was very unique and memorable when first released onto TV’s as it was seen as weird but interesting.

By having a Korean styled advert in the UK it isn’t going to be like any other adverts which are showed therefore it will be remembered and anyone who sees a bottle of Oasis will remember the advert and it will make them more likely to buy it. By using a range of colors within this advert it makes it attractive to its target audience who are mostly teenagers. If the advert has used dull colors to represent its drink then it wouldn’t look very attractive and then wouldn’t get lot of attention. Also the people used in the advert have a variety of emotions and whenever they drink the Oasis drink they are smiling and full of energy, showing that by buying this drink it will make you a much happier person.

ADVERTISEMENT STRUCTURE: Parody

PRODUCT:  iPhone 6 parody (taller version)

AUDIENCE:  Primarily male, then female any race, age: 16-22

In this parody advert of the iPhone 6 we see some men replicating Apples advert design of having a white background with soft gentle dialogue talking about new software being introduced just like Apple do. However these people have added their own touch and have mocked apple for their well known factor of increasing sizes of their phone every year and have over exaggerated that and introduced a new phone which stands at 4ft tall.  In the advert it shows different people utilising the product in a sarcastic manner where the dialogue in the background is explaining the uses of the phone.

People who use apple will be able to recognise the effect of this advert, as they will be able to tell that the advert is a parody of the original. Other factors such as the fade editing, lighting, sound and music has been copied from the apple producers and have been put into this, so the parody advert does not want to be too different from the original as they want people to identify what they have cleverly done. It also adds humor to it as most parodies have this effect.

ADVERTISEMENT STRUCTURE:  Dramatic

MESSAGE: It can wait, don’t text and drive

AUDIENCE: Both genders, any race, any age

SC: All

In this dramatic advert we see a variety of people going through their day-to-day business and what they are doing. The camera shows two drivers in separate cars also going about their day-to-day business. The advert switches camera to show that all these people are living their lives simultaneously with each other. To me this shows the resemblance of life and that it is forever moving on. I can back this up by saying that the advert has a variety of people differing from race to age and sex. This again shows that it appeals to every single individual. The advert then goes back to the mother with her daughter talking to her about a picture she took earlier on. It then shows a man who is focusing on the road and the road only. The mother loses focus of the road and collides with the oncoming vehicle, which has the man inside. The car crash is very detailed and dramatic as well as realistic.

The crash has everyone’s reaction as his or her lives have been affected due to this crash. The crash is then reversed backwards in slow motion which shows the little girl inside about to scream as she realises what’s about to happen/ happened already. At first the crash came out of nowhere so the audience had no idea what had caused it, however as the crash is reversed backwards it shows the cause of it as the mother was looking down at a photo she took earlier of her daughter. The advert ends saying, “no post is worth a life, no glance is worth a life, no email is worth a life, no search is worth a life, and no text is worth a life".

The message and aim of the dramatic advert is to make viewers aware of their surroundings and not get distracted by things such as texts, emails or anything that will make us lose focus of the road. They give us an example of what could happen which people would see and be moved by as the images shows were quite disturbing.