UNIT 30 - Wispa Advert

UNIT 30 - TV chocolate advert focus group

UNIT 30 - production log 3

This week in our group we had finally decided on a filming date which was suitable for all of us and we had chosen Monday 2nd May as it was bank holiday and because we were filming at victoria coach station it wouldn't be that packed or busy. This helped us a lot as we had a lot of space to film and it wasn't too loud as it would've been if we were to film at another time and day. since we needed roughly about 20 chocolate bars we had decided to buy the chocolates a day before. We had all pitched in and were set with those. I had to take care of the camera over the weekend making sure it was fully charged and ready to film. Nada had to bring the rest of the cast which was the Mum Belinda and her daughters to the station. We had filmed form 9:15am to about 11:10am so we used time wisely and it was within everyone's schedule as some of us had to leave at 12. However when filming we had came across some issues. This was due to our story line and style of advertising the chocolates. In our advert we needed to drop the chocolates in a line and people were thinking we had actually dropped the chocolates so we had to let them know every time that it was for production purposes. Another issue is that it was a little hazardous doing so as anyone could've slipped over the chocolates if they weren't paying attention. The security had to let us know and inform us that this was an issue so we had to get our scenes done quickly and efficiently which we had done successfully.

UNIT 30 - Evaluation of advert

BTEC LEVEL 3 UNIT 30

TV ADVERTISING EVALUATION

Fit for purpose

For this unit we were expected to produce a 30 second TV advertisement for a chocolate bar. We had the freedom of choosing the groups we wanted to work in and I was chosen to work with Afsana, Nada and Presly. They had originally discussed some ideas they wanted to consider without me as I came late into the group. The ideas they had come with were different from each other. My original personal advertisement would be a parody advert of the perfume One Million where I would've replaced the perfume with the chocolate bar so it would add humour. In the end we went with a group decision and stuck to that. However once we had filmed everything and edited our teacher said it wasn't good enough and the idea itself didn't really make any sense so we changed the whole idea. However we kept some concepts of the original idea as it will fit well. For example the channel that we decided to broadcast it on would be Channel 4 during the break taken in between the show 'The Simpsons'. We chose this because it is at a suitable time for kids to watch (before watershed) and as the target audience of our advert are still going to be in school it is an advantage that we chose this channel because six o'clock is a reasonable time for all kids to be at home in front of the TV. we had found out information for this based on stats from various sources and also ran our own questionnaires to gain more knowledge on what would be the best time for our audience to watch.
We spoke clearly about this in our pitch and our teacher agreed with us as it was a very suitable and realistic time to air the advert. Looking at old adverts from Wispa the target audience and conventions used in our advert were completely different to the original ones used. Looking at their adverts we said that Wispa targeted a more older audience at the ages of about 23 and upwards as their commercial consisted of people around that age. Also because of their Ethos was 'Family' we thought it suited a more mature older audience as children wouldn't really be thinking or looking at the chocolate with family in mind. In terms of uses and gratifications we took into consideration were entertainment, social interaction and personal identification. We had chosen to do an advert in which there are many children and one of the children don't know what chocolate to buy so they ask the shopkeeper at around (0:02) "I want to buy a chocolate but I don't know which one to get". The shop keeper then replies "Buy Wispa its the best chocolate" at around (0:05), this conversation was kept simple and abrupt as it got straight to the point and as it is for children the dialect would be kept at a simple standard. This adds to it fitting to the purpose as it lets children know that the chocolate bar 'Wispa" is the best around, and them hearing that from an adult they will trust and believe it and may tell their parents to go and buy the product. We wanted to add entertainment as we found out from our own research that this appeals to audiences more especially with our age range. We wanted the audience to remember our advert so if they find it entertaining the likelihood of them remembering the advert and it sticking in their head will increase therefore it most likely will increase sales of the our brand. We also used social interaction within our advert as the characters within were mainly children of ages 7-12. This also would link as the Corner Shop used would be easily recognisable as there are many based around London and the UK. Finally we wanted to audiences to feel a sense of personal identification from seeing these children in the shop and playing before hand. children would be able to relate as they know what kids should be doing and since we used children specifically in our advert then they will have that relatable aspect.


Clarity of communication

Our idea in the original pitch were clarified very well as we got a very positive feedback from our audience. We had explained our idea broken down so that it we cover more of the detail for the audience to understand and see the reasons as why we are approaching the advert in this specific way. we talked about our  chocolate advert idea based on the different types of audience research we had covered, by doing this research it gave us a target audience and a rough idea as to what our own advert would consist of. The primary research we had done was quantitive and was a questionnaire to find out a little bit more on what audiences prefer and like in a chocolate bar advert. This put us in the position to adjust our idea and make it relatable to the audience in as much detail as we possibly could. In our actual pitch when presenting we were very clear on how we had found the information we had gathered. We showed this on slide 12 where we presented the questions we had asked random people with different ages so we had covered all of the audience. This was very helpful for the audience feedback as we would want to please the audience as they are the consumers. In terms of our mode of address we were very clear on what we wanted to say and how we came across. The audience knew what we were saying and understood what was our goal. We distributed different slides evenly to each other and ensured all of us had a role in what we were saying. The negative feedback we got back wasn't initially on how we presented but on what our actual idea was. Many didn't understand the idea and the reason as to why we had chosen this way of coming across to the audience by making a character who was a mother, carry the chocolates in her stomach as if she is hiding them, we then later on changed the idea however this was the idea we had presented in the pitch. We could have gone into more detail about why we had chosen to do that as we roughly just said it was for humour. we had covered everything there was to say in terms of slides but the one thing that kept coming back to us was the detail of the idea itself. This is one thing we would have definitely changed so audiences would have more clarity on our idea. Based on my own feedback I was very clear in terms of speaking and getting my voice out to the audience and the slides that were allocated to me (intro, 3, 4, 5, 7, 11, 14) were very presented well so the audience understood what I was trying to say.

Appropriateness to audience compared with original intentions

Our original target audience that we had decided upon would be 7-30 year olds and the socio economic class that we would aim the advert towards would be of D-E's. This is because from or research we found that Cadbury Wispa is a family brand and is very affordable. It is usually sold in shops such as Tesco, Sainsburys and Asda. These shops have very affordable items and can are well known for being family orientated. This is why we had decided to sell it at these stores instead of a store such as Waitrose. Selling it at a shop such as Waitrose would not be suitable as our socio economic class aren't likely to shop there and it wouldn't be within their price range. This is very important to consider because it would effect our sales and it wouldn't really come across as appealing. Once we had re-filmed and completed our final advert we had decided to change the age range from 7-30 year olds to a more younger 7-12 year olds as the conventions used in the new advert were no longer the same as the old one. We were going to appeal to the ages/class of our audience by using conventions which they would be familiar with. For example in our original advert the first scene at about 0:03 we see a mother with her daughter rushing to get onto a train atVictoria train station. Since our advert was specifically based in London then Londoners would recognise the station as it is one of the most well known and busiest stations in the city. Furthermore, our target class' were C2-E then they would be used to traveling via train and family life with kids (most likely) and so the location and theme that we were going for would definitely appeal to them. We then changed the advert idea however we had kept the socio economic class the same as there wasn't that much of a change. We had changed the location form Victoria station to a corner shop in Kennington to go more with the story plot of the idea so this would still be applicable to the classes as they are familiar with that location too. This was very important for us to keep the same as the primary research shown about wispa targets the same economic class. We wanted to show the elements of children in a shop so that the target age which was now 7-12 would be used to the atmosphere of the shop.


Effectiveness of techniques

Camera language in our advert was very important in our advert as it told the characters emotions and feelings at the time. We wanted the audience to feel a specific way which was humour and happiness, these were our main aim emotions that we wanted the audience to feel as they are watching our advert. The first scene was at 0:03 was medium close up over the counter focusing on the child and what he is saying. This shows him in a state of confusion as he is not sure on what chocolate to purchase. It then goes to an over the shoulder shot coming from the child's point of view looking up at the shopkeeper as he pulls out the Wispa chocolate bar which shows clearly on camera. This was at about 0:05 of the advert. This would have put the audience in the Childs perspective and so it brings children closer to the advert. This is very useful as we wanted to engage the audience in a way they could relate to, in this case children at a shop counter wishing to purchase something.


We then filmed a Medium close up of the boy coming out the shop eating the chocolate bar at 0:08 to show his reaction and where he is (corner shop). We dine a close up of him biting into the chocolate at 0:09 which lasted 1 second. This was to show him biting into the chocolate and the change in expression he was going to show. We then went back to a medium close up to show his reaction to the chocolate bar followed by a panning shot of him running off to tell his friends.

In terms of editing when the child was running off we had sped it up in fast forward motion to add to the humour and entertainment in a way, and also since we had aimed it to wards children, they are usually engaged by fast moving things so this would appeal to them a lot. Another editing technique we had done was shot reverse shot when the children were lining up  to get the chocolate bar. this was to show the conversation between the two and shows the relationship between the children and the shop keeper.  This was seen form 0:20 - 0:30 of the advert. We also used music whilst speeding up running scene form 0:13 - 0:19 to add some humour and entertainment to the advert so the children would find it funny and form our findings research shows that people tend to remember better if something has humour so we wanted people to remember our advert so that they would be more likely to buy it, thus making our advert more effective.

Effectiveness of content

Our advert is a humorous, realistic advert about a child who is unsure on what chocolate to buy so they walk into a shop and ask which chocolate to buy, they are then recommended to buy 'Wispa'. Once the little boy purchases the chocolate he bites it and is amazed by the taste he goes and tells his friends all about it in the form as a whisper to show a pun as the chocolate bar is called 'Wispa'. After this the children all run back to purchase the same chocolate bar which is a form of spreading the joy which is also our slogan for the advert which comes at the end. So from watching this we can see there is a link between the action within the advert and the entire message that comes from it which hopefully the audience would be able to read within the lines and see the link themselves. The reason as to why we decided to film in a corner shop is because British members of the public would recognise that type of format and be able to link themselves within that therefore making themselves feel comfortable that they know what this place is. Another thing we had to think about whilst filming is what each character represented. We wanted a mix of ethnicity so there is diversity within out advert, we wouldn't want to narrow our audience down to just one or two specific ethnic groups. This showed the multicultural element of British society as a whole.

Effectiveness of conventions

During the shooting of the advert there were tow main conventions used, and during the editing two conventions were the first one being realism. This is where we showed the advert to be realistic and genuine so that it reflects everyday normal life. Our advert contains this convention as it is a simple plot, that works well due to the simplicity of the idea. I think one way we showed realism was through the lighting as it was all natural lighting. this kept it natural throughout which allows the audience the audience to feel the sense of realism as the sun is a form of natural lighting unlike artificial lights which would not give off the same effect. The second convention used was a narrative, this means our advert had and kept to a storyline, this makes the advert easy to follow and delivers the message effectively and clearly. The intent of using this convention is to make the realism and narrative clash so that the audience can see that it is a typical scenario. As we planned it beforehand, it had turned out exactly as we were expecting, this enhances the social interaction between young making them identify with the group of friends in this advert. This would spread the promotions of the advert. Whenever I do see an advert I like I usually share it with my friends to watch it too. The last convention was humour, this is because of the dialogue used. The intent of using this convention was to make the advert more memorable so that our audience will find it appealing and it would increase the chances of them remembering it.

Impact of work

Our message was a positive message and the message we were trying to get across to the audience is that once you eat a Wispa chocolate bar you'd want to spread the joy of it to everyone you know be it friends or family. This is shown through the slogan (graphics) and voice over at the end. The slogan we had come up with was "Wispa, spread the joy!", this is a play on words or "pun" as it refers to the actual action of whispering and it is similar to the name of the chocolate so we incorporated the two and linked them together. This is also a positive way of explaining what was happening in the advert as the kids were at the end all ready to buy the chocolate and have a joyful time with their friends. One regulation we had to be wary of and had to consider was that since the advert consisted of children under the age of 16 we needed to make sure the advert was appropriate for them to be in and didn't contain any misleading information or inappropriate behaviour. We had to ensure there was nothing else that was misleading to other children so that it is 100% safe. However one misleading thing that was in our advert was the shopkeeper that was giving out the chocolate made it look like he was giving it out for free, so this may look like a bad image.

Technical quality

The filming and editing for our advert in my opinion ran really smoothly and effectively. We hardly came across any real issues and the advert worked effectively to reach out to our target audience. The only issue we had was with the children and getting them to focus on what to do, they were very energetic and were very hard to control at times. other than that the whole procedure of filming was very simple and straight forward. In terms of location we didn't really face any problems as the location was arranged with us to film, one little issue is that we had to be time efficient as there were customers who wanted to come in the shop.  Thankfully we were time efficient and used our time wisely. In terms of music we did have some issues as our teacher didn't like the music choice we had initially as it didn't match the action that was going on. So we had to change that to something more suitable. In terms of the time limit we had we had to cut down many scenes and make sure that it was under the 30 second limit. This was vital because if it wasn't a second over it would effect us financial if we were to actually produce it to a televised channel.

Aesthetic qualities

The muse-en-scene of our advert kept to standards pretty well in my opinion. The location, cast and props all fitted well wth or story line making the advert look more professional as a whole. The location f which our advert was filmed at would be recognised by audiences as the advert was targeted at British customers then the location as it was shot in the a well known area and the scenery was very noticeable then the audience would be able to connect in that way. The location was based in a south London shop and the streets appear to be British as there are London buses going past, this keeps to the brief as the advert would appeal to a mainstream British audience. The cast were clearly from Britain as they had a clear London accent. The tone and pitch of the children in the advert sound up beat and full of excitement to show how the chocolate represents children. This ads to the likelihood of people buying the product. We planned to appeal to an audience of 7-25, all races and ethnicities and an socio economic class of C-E's. The primary target audience were children/teens and he secondary target audience were adults. It made sense to make the cast range between the ages around the age we chose because the target audience can relate and personally identify with the cast better. The costumes in the advert were kept to casual clothing so it would seem more realistic and set with the scene better. The clothes of the characters can tell us where they live and since we weren't targeting a more higher economic class of audience then the costume we had chosen was very suitable. An advantage to this is that the audience can personally identify themselves with this. The era is clearly set in the 21st century because the advert is in present tense and the narrative is not non linear or contains flashbacks. This is important for the audience because it shows we are promoting chocolate in the current time period and to show that this is something of this generation this would in effect make people want to purchase our chocolate.

UNIT 30 - Location recce for advert

We chose this at it resembles the train station as a whole, showing the time schedules of the trains as they come and go and it is in a classic convention to a train station   

UNIT 30 - production log 2

In this weeks production log we had finalised the casts lists and release forms for our group. We had also decided that we will go Victoria to take pictures for our location recce. We will go at a suitable time for all of us and make sure we don't go at time like rush hour.

UNIT 30 - Production log 1

In this weeks production log me and my group discussed different ideas and locations based and linked to our advert. We each gave our own input on the main idea and ended up coming to a final decision of filming in Victoria train station. When thinking about this location we had to think if it was actually achievable and do-able. When we were talking about these things we had to consider the dates and times we will be filming and going to take the location recce' photos. We each distributed jobs amongst us all of us had something to do and no one was left out. This would male everything fair. We had to talk about casting crew and who would be in the actual advert itself. Taking into consideration we had already done our pitch idea we had to also remember that the advert is only 30 seconds long (Maximum) so we needed to fit our idea into the time given.

UNIT 30 - Preparation for advert

         
























Budget

For one unit of Wispa it will cost about 58p. in total we need about 20 Wispa bars. the total cost will be at around £11.60.

UNIT 30 - Production Log 4

In this weeks production log we as a group had started editing our finished advert on to Final cut pro. We had picked out our useful scenes and had condensed them down to what we needed (30 seconds). During this time we had also took into consideration all the conventions of an advert we needed to keep within the whole cut to show and represent our ability to film and capture the right shots.

UNIT 30 - Cast list 2

UNIT 30 - Location recce 2.0

UNIT 30 - location recce 2

UNIT 30 - Rehearsal Wispas advert evaluation

This week me and my group had filmed a rough version of our advert and have filmed the scenes we thought we would need for the actual advert. In this we had featured the shots and angles and motions in which the actors would have to play in the actual advert itself. This was simple and took roughly about 14 minutes to film and once edited it came down to 30 seconds exactly. So if we follow the conventions we done in this rough cut of our advert then hopefully the actual advert will be more detailed in terms of quality and have the same time frame (duration).

UNIT 30 - Shooting script

UNIT 30 - Job Roles

UNIT 30 - Production log 2.0.1

Since our old advert idea was not up to standards and we hadn't really used that many conventions and the plot and purpose of the idea was very confusing, me and my team have decided to change the idea to something that would be of more quality and that would make more sense so that the specific audience would find it more appealing. Our new idea features a bunch of kids one of which tastes our chocolate after purchasing it at the shops, he then find the chocolate bar extremely tasty and runs off to "whisper" to his friends about the bar. This connects with the name of the bar as 'Wispa' indicates a whisper (pun intended). This in effect adds some quality and shows we had thought out our idea to engage the audience. The children would all rush back to the shops and also purchase the chocolate and spread the joy, this also links to our slogan as it is also "Spread the joy".

UNIT 30 - TV ad pitch evaluation

Pitch Evaluation

In our pitch we talked about our  chocolate advert idea based on the different types of audience research we had covered, by doing this research it gave us a target audience and a rough idea as to what our own advert would consist of. The primary research we had done was quantitive and was a questionnaire to find out a little bit more on what audiences prefer and like in a chocolate bar advert. This put us in the position to adjust our idea and make it relatable to the audience in as much detail as we possibly could. In our actual pitch when presenting we were very clear on how we had found the information we had gathered. We showed this on slide 12 where we presented the questions we had asked random people with different ages so we had covered all of the audience. This was very helpful.

Our target audience that we had decided upon would be 7-30 year olds and the socio economic class that we would aim the advert towards would be of D-E's. This is because from or research we found that Cadbury Wispa is a family brand and is very affordable. It is usually sold in shops such as Tesco, Sainsburys and Asda. These shops have very affordable items and can are well known for being family orientated. This is why we had decided to sell it at these stores instead of a store such as Waitrose. Selling it at a shop such as Waitrose would not be suitable as our socio economic class aren't likely to shop there and it wouldn't be within their price range. This is very important to consider because it would effect our sales and it wouldn't really come across as appealing.

Our advert idea that we had decided to do would be the genre of Humour as we found out in our audience research  that that's what most people liked in an advert. By making the advert humorous audiences will be able to engage with the advert more and remember it as it will stick in their heads. We spoke about this in our pitch that our advert will be humorous and why we chose that idea. 

The secondary research we had done was looking at previous Wispa adverts and other chocolate adverts similar to the bar just to see the success they had and what conventions they had used in order to be so successful. We had done this to see if we could get a rough idea as to what other adverts do so we could either use or distance ourselves from being too similar. As we want our advert to be unique and memorable we decided to not be too similar in our adverts like the other chocolate brands. With our secondary research we found that our "competitors" 'Galaxy' usually used attractive women in their advert in usually a very luxurious place eating the chocolate looking very seductive, taking that into consideration we decided to use a woman however she wouldn't be represented in the same way, instead she would be appealing to many of our audience as she is a mother struggling with her child trying to get her train. This shows our advert is different and unique to our competitors.

There were also some legal and ethical constraints which affected our thinking when it came to our advert. The ASA are the advertisement standards authority would have many constraints to check if we are breaking any rules of advertising such as misleading information, inappropriateness, nudity, showing health in a negative manner etc. Since we are aiming our advert at  young audience we have to take into consideration the things we can have in our advert. We will be showing the advert before the watershed as young audiences will be able to watch it too. And we decided we will show it on channel 4 in between The Simpsons. We chose this because we think that it applies to all our viewers and it is shown at an appropriate time.

Our brands ethos is orientated around family and making the people feel the pleasure of tasting their chocolate. In our pitch we conveyed this clearly on slide 5 explaining the company Cadburys ethos and the brand Wispas ethos. This enabled the viewers to understand what our chocolate company/brand is about.

in terms of our mode of address we were very clear on what we wanted to say and how we came across. The audience knew what we were saying and understood what was our goal. We distributed different slides evenly to each other and ensured all of us had a role in what we were saying. The feedback we got back wasn't initially on how we presented but on what our actual idea was. Many didn't understand the idea we had as we could have gone into more detail about it. So that is one thing we could have changed.

UNIT 30 - Audience info grid

UNIT 30 - Advertising Standards Authority Rulings

Advert: CO2 "bedtime story's" - Act on CO2/ 2010

UPHELD

In the advert of for the Act on CO2 the ASA had banned this from being aired on television. The reason for this was that it had received a total of 840 complaints mainly from parents. The reason being was that the advert was classed under "misleading and scaremongering...exaggerating the likelihood and impact of extreme weather conditions". The advert consisted of a father telling his daughter a bedtime story of what would happen if we keep wasting energy and CO2. The story showed children drowning with their toys and misery amongst the city. This advert was shown before the hours of 6:00 on national television which meant that most children would see it too. This was a main reason why the advert was banned and complained about as children and adults too found the advert too dark and harsh on the audiences watching. The ASA upheld the complaints and banned the advert immediately. 

My opinion and view on the advert being banned by the ASA is that they do have a point on where the advert may come across as scaremongering to viewers. The message of the advert aimed to snake sure that people understand the effect CO2 has on the world. It did exaggerate the effects to make sure people understand the worst that could happen but this also caused fear in many who viewed it. Hence why it was banned. On the other hand I could argue that the ASA and complaints were a bit harsh as the advert was trying to get a serious message out to the viewers. Even though the message was over exaggerated the it did make people think about what they were doing in terms of saving energy and being wary of saving energy for the best. 

Advert: "Engineer" Volkswagen 2008 

UPHELD

This advert was upheld due to "viewers complaining that the advert was too violent and shown before 9pm". The advert consisted of an engineer who'd been working in an office. As the advert had been going on it involved another engineer fighting with the one shown before. The two go through various events wth other people involved fighting and getting involved in various violent actions. The ASA had shortly been made aware of this advert as it was shown on national to quite a few times. The advert got a massive 1,070 complaints from viewers who were mainly parents. Even though the advert was not targeted at children it was televised before 9pm and thus was a problem as most children would be able to view the advert as any time before 9pm would not be suitable for children. 

My opinion on the advert being banned is that I strongly agree that it was upheld. This was due to high amount of violence demonstrated and that it was too innapropriate for the ages that were viewing it. Furthermore the time it was televised on national television didn't help the advert itself as many complained that their children were seeing this advert. This may cause an influence or even traumatise some viewers. The main reason or the key reason why the advert was upheld was because of the violence involved and the innapropriate broadcasting time.

Advert: "Hooked" Department Of Health-2007.

UPHELD

The Department of health had another adver of theirs upheld by the ASA when viewers had complained about their "Hooked" advert. This was because bowers complained the ad was "offensive, frightening and distressing - particularly to children". The advert itself featured a man who was in office work going about his day when out of nowhere a hooked had been attached to his cheek and had gone through his skin dragging him through the office to an outlet outside to have a quick cigarette. The aim of the advert was to show a message of getting "un-hooked" mind upon the addiction of getting "hooked" on cigarettes. The message was seen as too innapropriate for viewers who not just under age but also anyone who sees it and cannot handle brutality. This could be a big problem amongst audiences hence forth the ASA had upheld the ad.

In my opinion I agree with the ASA's decision as to why they banned the advert. I too found and believed that it was too frightening for children to watch and it was very distressing to be put on national television for viewers of all ages to be able to see. However the advert did convey a message which got people who do smoke to think about what they're doing. By making the advert very distressing it may make smokers to re-think what they are doing. This message can be seen in many ways all depending on who is viewing it therefore you can say the ASA were a bit harsh with their decision. The DONH were trying to get smokers to stop smoking through this advert and didn't intend for anything else, therefore the reason you could argue for the ASA being harsh.

UNIT 30 - Advertisement TECHNIQUES

ADVERTISEMENT STRUCTURE:  Overt

PRODUCT: Go Compare

AUDIENCE: Both genders, All races, ages: 20+

SC: B2-C

In this overt advertisement the product / service being shown to the viewers very clearly. This can be done in many ways and within this advert is done via a fat opera man singing and yelling “GO COMPARE”. It is getting to the audiences head and makes them remember the service when they hear the song. This is an effective way of making people remember the name of your company and this will bring more attention to it.

This is aimed at mainly adults as car insurance is highly important as well as highly priced so customers need to know where they can fins the bets deal. This advert ensured people know what website to go to and what to do as the iconic face of Go compare is the fat man singing. When people see him they will immediately think of the service.

ADVERTISEMENT STRUCTURE: Emotional Respone

PRODUCT: Holvis

AUDIENCE: All races (mainly white), both genders, age: 22-50

SC: B2-C

Holvis has been an essential brand of bread, which has been used for many years in Britain. By showing young boy go through various events which Britain had gone through for example the War and the Suffragette movement. It  creates memories of what the country has gone through and how life has changed. This will get the audience thinking and feeling emotion as these times were not only memorable but also life changing for many of us today.

The brand is setting the image that Holvis bread has been with us for so long showing that it is extremely reliable and is better than all other brands of bread as it has helped feed families etc. Furthermore the advert has a quick sort of montage as it is fast-forwarding time as the boy is running showing the different famous events. This advert depicts its 122 year anniversary of being made. This will get people buying it as the company are celebrating their success.

ADVERTISEMENT STRUCTURE: Celebrity endorsement

PRODUCT: Neo ramge of adidas (Justin Bieber)

AUDIENCE: Both genders, all races, age: 15-19

SC: B2-C1

By using a celebrity of a high caliber such as Justin Bieber fans will see the talented and attractive icon wearing this specific brand of item of clothing therefore they’ll want to buy the same clothing this icon is wearing. So using celebrities to model for clothing will lead and bring other audiences to the product.